The competitive world on the internet has come about for almost if not more than a decade now. Websites have become more complicated in their design and contents and has come to a point that search engines sort of qualify them if they are worth the results of a search made. Yes, that’s right it is no longer just a matter of keywords and density but more on the content relevance made on the search.
Just imagine if someone made a search on the keyphrase “breeds of dogs”. There would be tens of thousands articles and websites that would have used the phrase. What is relevant? The website or article that mentions the names of breeds of dogs, their characteristics and where they are common would the content that would be most relevant to the search made.
Very recently search engines will have images among the top ten results of a search being made. As with the example above, the keyphrase has the words “breeds of”. Search engines have a tendency to first look for those two words. If it is left to search on those words alone, results can come up with breeds of different animals.
For photos it is important to have a short caption or description that will say it is a dog or breed of a dog. So the search for “breeds of dogs” makes it qualify to come out as a result to search made online.
In the course of making a search online, it will be noticed that there are several results that come up that have no relevance at all to the words or keyphrase. Sometimes those are erroneously captioned or described photos if not an article or content that has some typos. It could also be a result of closely grouped words in a content or article.
There are also many cases where keywords or keyphrases are purchased for a period of time such that their insertion in contents no matter how irrelevant will come out in results. All search engines have paying advertisers and that includes those who buy keywords or keyphrases.
Search engine optimization is now a must for all websites that would want to have as much traffic and visitors as possible. Those websites that pay for advertising are given priority by search engines such that they appear on top of search results. The internet is like the classified ads section of a newspaper where bold letters and design attract readers. It is almost the same for the internet and that’s what search engines look for.